This handy keyword analysis tool will help you incorporate 1-3 strategic keywords just often enough into your natural writing style to make the SEO gods smile upon you.
I'll use this Forbes article as an example. It's pretty damn perfect and ranks #1 on Google if I search "How to design the perfect logo for your business. It sits in that sweet spot of 0.5-2.5% keyword usage, which is ideal for Yoast SEO, the Wordpress plugin commonly used on sites using Wordpress as a CMS.
7 Tips for Creating the Perfect Logo for Your Brand
Logo, business, brand voice, design = target keywords. A few similar related keywords, or synonyms, will help your articles along as well.
Not sure what SEO (Search Engine Optimisation) is?
In a nutshell, it’s how search engines scan and interpret, then rank your articles, and SEO is how you can optimise your writing so it gets recognised for what it is, putting it right in front of your target audience.
It's a super important part of online blogging and is where blogging differs from regular journalism.
Think of it like the excerpts on the front page of the newspaper, mainly the headlines that need to inform the person glancing at it about the article’s content as they quickly scan the front on their way to work to see if there’s anything relevant to their interests before buying it.
Instead of giving a preview to the reader directly, however, you're feeding that summary or snippet information to Google (who then delivers the closest matches to them via search results).
This process means that Google needs to analyse your content in short, concise keyword form, rather than a tailored chunk like a real human being would, where the "key points" it needs to pick up are ideally littered throughout the blog so that Google knows what your article is about as a whole.
Just like skim reading, machine learning algorithms, especially indexing and neural language processing algorithms, are trained to "speed-read" and skip irrelevant or potentially unrelated words, usually fillers and joining words, which give a real person context and make the article an article, not a keyword pool.
I’m sure you’ve seen some articles, usually clickbait-y ones, where they have more ads per word than context. They reiterate the same sentence every other paragraph, and there’s so much of the same in there you wonder if it was written by a person or a machine.
You’d be 100% correct. There are thousands upon thousands of AI based content generation tools out there (150,000+ to be exact), all powered by algorithms.
Often these sites are generated with the sole purpose of getting lots of clicks to facilitate Pay-Per-Click revenue streams for the creators who generate high ranking SEO sites and then rake in the advertising dollars using their low-value content, but that’s a whole other wormhole.
I’m sure you’ve all seen people write stories using autocorrect - it’s like that, but on steriods. These articles, to a real human being, are usually easy to sniff out, often feeling unnatural and lack a consistent voice identifiable by the author of the peice. As humans, we tend to stylistically stick to certain words we like, and the best writers write like they speak, which should make it easy to ascertain if it’s a real person or a bot.
A full glossary of SEO terminology is available here: https://georgialoustudios.com/essential-seo-terms-every-blogger-should-know/