Her Sound, Her Story is an intimate conversation unveiling the personal experiences, histories and

significant social impacts of women in the Australian music industry. Featuring more than 45 artists

spanning six decades, its unique narrative brims with rage, strength, beauty and triumph: a

moving and powerful dialogue that extends beyond the music industry to ask, "Where do we

want women's voices to sit in the world today?”

Everyone’s dream is to turn their hobby into a business. But at what point does the hobby become a business? What’s the differences between a hobby and a business? The answer may seem obvious, however, it is important to be sure as each has its own tax, insurance and legal requirements.

As any musician who has set out to record their music can tell you that the amount of choice available in the audio world can be overwhelming, and mastering is no exception. Deciding which studio or engineer to choose and determine who will give you the best results can be tricky, so to help you make a more informed decision, I will be explaining the different types of mastering engineers, as well as the benefits and downfalls of outsourcing versus in-house mastering or local engineers.  

Music producers and sound engineers are an integral part of the music business landscape. The fact is, if you are a recording musician or band, you will need to engage with at least one of these services in your lifetime. But what actually is the difference between a producer and an engineer and how do you know which service, or combination of services is right for you? To help clear up the confusion surrounding this topic, I’m here to explain exactly what role each position plays in the music production process and why it matters to your band.

Does “covfefe” ring a bell? Yep, I’m talking about that obscure midnight tweet sent by the one and only Donald Trump.

While a typo isn’t that big of a deal on the scale of “things that can go wrong”, it’s a stepping stone towards the downwards spiral that is a social media PR disaster.

Sometimes it’s something simple, like sharing a link to that funny cat video you were supposed to send your friend, but somehow managed to broadcast to your entire following network instead. While it may be embarrassing, it’s nothing to stress about; you may look like a klutz, but it won’t reflect negatively on the business your represent.

Other times it’s the thing you should be concerned about, like an inappropriate opinion or insensitive statement, an early release announcement, a false reward post, and a hack. 

What’s the difference between mixing and mastering, and why do you need it? Bianca Birt is here to explain to you what mastering is, why it’s important, and what questions you should be asking your mastering engineer to achieve the best results for your project. 

Your album is finished and your tour is organised. You think the hard work is done? Wrong. It is only just getting started. Here’s what you need to do.

There's been a huge rise in "human" language in UX and UI design and marketing copy, especially when it comes to businesses wanting to be hip, modern, and fun. Here’s why…

The facade of social media is a falsehood we all ascribe to, but for many this fiction is better than reality. Thanks to the mass digitalisation of the 21st century, we’re all under pressure to constantly present our best selves to the world through social media, but here’s why being yourself might just be better.

If you want to get noticed, you need Search Engine Optimisation. But what exactly is SEO and how do you do it? Shelby Jansen breaks it down for you.

Cost is a concern for many bands preparing to record their first release, and understandably so. If you’re budgeting for your first EP, you may be forgiven for thinking that all you need to do is pay your engineer, however, there are many other expenses to consider. Bianca Birt breaks it down.

Whether it’s your first time in the studio or you’re just looking to freshen up before your next big project, proper preparation is key for a smooth and painless recording experience. While practicing, scheduling, and budgeting are all important parts of the process, I’m here to talk to you about the nitty-gritty details that are often overlooked, but will help you and your band really get your shit together for your next recording project.